Facebook Insights is a tool that can be considered indispensable for those who want to monitor user interaction on their Facebook fanpage. Administrators on the site can use Facebook Insights and it can help you track the number of active users on your site to better understand the site's performance. More specifically, this is a free tool that supports the above marketing. With this tool, you can get a better understanding of the information of a group of customers such as demographics, behavior, etc. In addition, Facebook Audience also helps you to know who has liked the page. of me, or even competitors' customers ... these will help you to better identify potential customers to run Facebook Ads (Facebook ads).
In addition, by using Facebook Insights, you will be able to determine the best time of day to post as well as the best day of the week to post and what type of content is most popular. It is important to note that the Facebook Insights tool is constantly updated to reflect the development on your site. Therefore, you will need to check regularly to maintain page stability.
Here are some useful information for new users of Facebook Insights.
1. How to access Facebook Insights
Click on the gear icon on your Facebook fanpage and select 'View details' (View Insights). Facebook will show you a chart like the one below:
This is the overview page in Facebook Insights. Here you will see information such as the total number of likes (can see if it is increasing or decreasing), the number of friends of your fanpage followers (this is the number of potential customers you have accessible). The number of active people talking about your site as well as the total number of visits to your site weekly.
2. The level of "coverage" of posts
Below the graph you will see your latest posts and learn about the popularity of these posts. In other words, these figures will show which post of the page attracts the most attention, thereby helping you make the necessary changes in content editing as well as deciding the time you like. Can post articles.
You will be able to see the date and time the posts were created, the title of the post, the reach and the number of users who participated in interacting with the post, as well as the popularity of the post-rate postings. percent.
- Tất cả các bài đăng (all post types)
- Các bài viết (posts)
- Ảnh (photos)
- Liên kết (links)
- Video (videos)
- Các bài viết nền tảng (platform posts)
- Câu hỏi (questions)
Tip: Knowing the popularity of the post will give you information for you to create more content that your fans like, contributing to improving the brand for fanpage, reaching more and more users and improving. Good interaction with your fanpage.
If you click on the "Likes" section, you will be able to see information about the number of likes and dislocation of fans as well as their age group. For example, in this case, Cheap Flights South Africa fanpage in the picture has a much larger number of female page likes than the number of male like pages. In addition, we can see that most users are in Cape Town, South Africa and from there we can customize our posts accordingly.
3. Likes
Below, you'll see another chart that shows the following information:
This chart will give you information about new page likes and number of unlike turns. As you can see in the example above, fanpage has some extra turns and the administrator's job is to review what the posts of the day or in the last few days are not suitable? Or the article is not enough entertainment? Or are you just posting too many posts in a day that leads to discomfort for users? Or maybe you have posted too many posts without enough pictures? Administrators must review the possible causes to improve the situation.
Your fanpage page is having a few problems, the posts are pretty good because there are not many interaction, and you want to know how much content on your page is really accessible to users, who Are you talking about your page? Or has anyone shared pictures on your site with their friends? The Reach indicator will tell you this information.
4. Reach
This section will help you understand your page views and page visitors (who searched your site instead of clicking on the link in your Facebook ad). You will also be able to see the fanpage's reach on aspects such as natural search (no charge), paid search and viral search.
As you can see below, Facebook Cheap Flights South Africa page does not have many interactions until March 14 when administrators decide to deploy advertising campaigns on the site. Then the number of people talking about the page (Talking about this) has increased dramatically, from about 5 people talking about the page every day to a peak of 537.
Talking About This section can also provide valuable data about people who are talking about your site, including their age, gender and their position. One of the most valuable insights that Talking About This section gives you is how the content of the articles on your site is over time and you must know this information. You will find that it takes a while for your content to reach more people. This is useful when you want to plan ads over time.
5. Talking About This
For fanpage with specific headquarters, such as a cafe's fanpage, for example, check-ins are very meaningful in advertising a specific place. It can be said that check-in is a free and extremely effective advertising tool. Also check-in sometimes speaks of the level of love that customers give to your brand. In this section, administrators can also collect information such as the number of people checked-in, where they live, whether they are male or female, how old they are ...
Extremely valuable check-in data for businesses that are "offline" based, from being able to estimate the impact of social media on sales, to tracking the busiest days in the week, month, from which give more appropriate strategies.
6. Check-Ins
To export data to the page, click on the top right button on the Insights page. Then a small table will appear:
Select Page Level Data and select MS Excel format. You can also select the date range for exporting data.
7. More detailed data
After you have downloaded the detailed information, you will see very long data columns, at the bottom, you will also see different datasheets containing information about the overview data as well as the data Details by date.
Sometimes, looking at a table-like data like this can give you more detailed, intuitive information than the chart in Facebook Insight. If you are proficient with Excel, you can completely break down your data to learn more about the people you want to target, and then develop a reasonable development strategy for your fanpage.
Facebook Insights provides a lot of useful information about your Facebook page. However, it is important that you use that information to improve and develop your fanpage. Facebook Insights can be a very effective assistant, but the work is smooth or not is about yourself. Good luck!
See more:
Đôi khi, việc xem xét dữ liệu được lập thành bảng như thế này có thể cung cấp cho bạn những thông tin chi tiết hơn, trực quan hơn so với dạng biểu đồ trong Facebook Insight. Nếu thành thạo với Excel, bạn hoàn toàn có thể chia nhỏ các dữ liệu của mình để tìm hiểu thêm về những đối tượng bạn muốn hướng đến từ đó lập ra chiến lược phát triển hợp lý cho fanpage của mình.
Conclude
Facebook Insights cung cấp rất nhiều thông tin hữu ích về trang Facebook của bạn. Tuy nhiên, điều quan trọng là bạn sẽ sử dụng nguồn thông tin đó như thế nào để cải thiện và phát triển fanpage của mình. Facebook Insights có thể là một trợ lý rất đắc lực nhưng công việc có suôn sẻ hay không vấn là nằm ở bản thân bạn. Chúc các bạn thành công!
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